Blue'd Up
- $77 Gallon
- $3 Swatch
Cozy up to your new color crush. This spellbinding, purple-ish blue hue will sweep you off your feet — and set a sensuous mood in any space.
Blue'd Up Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Blue'd Up is a spellbinding blue-purple with genuine depth and personality. This is a saturated, complex color that shifts between blue and purple depending on the light and the eye of the viewer, which is exactly what makes it so captivating. It sets a rich, sensuous mood and turns a room into an experience rather than a backdrop.
At an LRV of 16, Blue'd Up is a deep color that brings real drama, yet reviewers consistently note that a space still feels airy and alive in it rather than heavy. In bright, natural light, its blue side and purple undertones both come forward and the color reads its most dynamic. In low light, it deepens toward a moody, enveloping violet-blue, which suits the intimate feel of powder rooms and bedrooms.
The cool base pairs beautifully with crisp whites, warm metals, and natural wood to balance its drama and let the color shift come through. Blue'd Up excels in powder rooms, bathrooms, bedrooms, and accent walls, and it makes a striking statement on furniture and cabinetry. For contrast, run Snow Day or Timeless on trim and ceilings, or lean into the mood by carrying the color onto the ceiling.
Best for: Powder rooms, bathrooms, bedrooms, accent walls, furniture, cabinetry
Pairs best with: Snow Day (cool white trim), Timeless (off-white), natural wood accents, warm brass hardware
Color family: Blue (blue-purple)
Undertone detail: Cool; shifts between blue and purple depending on light, reading violet in some conditions and true blue in others
LRV interpretation: 16, a deep, saturated value that delivers drama while still feeling alive and airy rather than heavy
Lighting guidance: Bright light: most dynamic, with blue and purple both showing. Low light: deepens to a moody violet-blue
Finish recommendation: Eggshell for walls; Semi-Gloss for trim, doors, and furniture for a crisp, high-contrast boundary
Complementary Clare colors: Snow Day, Timeless, Blue Ivy, Cosmic Vibes, Goodnight Moon
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The best base for brilliant color
Our fast-drying multi-surface primer—and the foundation for a flawless paint job.
