Thoughtfully formulated, responsibly made paint—designed to reduce environmental impact without compromising performance.
Featured Zero VOC paint colors
SHOP ZERO VOC PAINT
WHY CHOOSE OUR ECO-FRIENDLY PAINT
Paint you can feel good about
Zero VOC paint & colorants
GREENGUARD Gold certified
Ultra LOW ODOR
No hazardous air pollutants
No toxic air contaminants
No EPA chemicals of concern
Responsibly formulated
Our paint is made using a water-based acrylic resin system with no hazardous air pollutants (HAPs) and is Zero Air Pollutant (ZAP)–compliant, meeting or exceeding national standards for indoor air quality. We also leave out harsh chemicals like formaldehyde, ammonia, phthalates, and toxic solvents.
The result? A lower-impact paint designed to support cleaner indoor air while still performing at a professional level.
Built to last—less waste over time
Durability is a sustainability feature. Our paint is designed for excellent coverage, mold and mildew resistance, and long-lasting performance—helping reduce the need for frequent repaints. Fewer repaints mean less paint produced, less packaging used, and fewer shipments over time.
SUSTAINABLE MATERIALS, PACKAGING, AND PRODUCTION
We take a holistic approach to sustainability—from what goes into our paint to how it gets to your door.
- Made in the USA to support local jobs and reduce transportation emissions
- Pigments selected without heavy metals or hazardous colorants
- 100% recyclable steel paint cans
- FSC-certified, recyclable shipping boxes and inserts
- Minimalist packaging designed to reduce waste
- Direct-to-door shipping that cuts out multiple retail transport steps
Each choice helps reduce waste and lower our overall environmental footprint.
Eco-Friendly Paint FAQs
Eco-friendly paint considers environmental impact across multiple factors, including emissions, ingredients, packaging, durability, and how it’s made and shipped
Not exactly. Zero VOC refers specifically to volatile organic compounds, while eco-friendly paint looks at the bigger picture, including emissions, materials, performance, and sustainability practices. Our paint addresses both.
Yes. Our paint is designed to deliver excellent coverage, durability, and long-lasting results—without relying on harsher chemicals often found in traditional formulas.
Paints formulated with low or zero emissions and without hazardous air pollutants can help reduce indoor air pollution, especially in frequently used living spaces.
Yes. Our paint cans are made of steel and are 100% recyclable through most municipal recycling programs.
Yes. Our paint is cruelty-free and vegan, made without animal testing or animal-derived ingredients.